I hardly know where to start in conveying how wonderful a brand Elum is – and how proud I am to be bringing this brand to Singapore. Through amazing design combined with wit and charm, Elum produces a timeless yet utterly cool range. Those customers who have been looking at Meri Meri samples recently have had a sneak preview and I am thrilled that their response has been as enthusiastic as mine!

A little info about Elum: from humble beginnings, it has evolved into the premier letterpress design studio in the US, known for its upmarket trendsetting designs that always include a pop of the unexpected.

Not only has it featured on NBC’s The Today Show and appeared in a number of acclaimed publications ( Food & Wine, British Vogue, Martha Stewart, and In Style to name just a few), its avant-garde designs have yielded a myriad of devotees, including a wide range of celebrity clientele such as Uma Thurman, Ellen DeGeneres, Porcia DeRossi, Faith Hill, Tim McGraw, Tom Ford and Nate Berkus.

This is a brand not to be missed!